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dangers of over-automation

The Dangers of Over-Automation in Marketing

November 1, 2019 Audrey Salazar

Chatbots and ads and all kinds of other AI is being integrated into business daily. But at what cost? Here are some of the dangers of over-automation in your marketing strategy.

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Posted in: Digital Marketing Insights Filed under: AI, Automation, Chatbots, Digital Marketing, Marketing
engaging online

The Importance of Engaging with Your Audience Online

September 29, 2019 Audrey Salazar

If engagement is not a part of your social media marketing plan, it should be and here’s why: if you’re not commenting, you’re not connecting.

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Posted in: Social Media Filed under: Instagram, Instagram Algorithm, Instagram Stories, Social Media, Social Media Management, social media marketing
social media is not a sales pitch

Social Media is Not a Sales Pitch

August 13, 2019 Audrey Salazar

Contrary to popular belief in the digital marketing world, organic social media management and social media advertising are not the same thing. While there are some areas of parallel and overlap, the goal behind each of these job descriptions is vastly different.

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Posted in: Social Media Filed under: advertising, Social Media, Social Media Management, social media marketing
Instagram Removes Likes

Instagram is Hiding Your Likes: Is this Good or Bad?

June 24, 2019 Audrey Salazar

Instagram recently announced that they will be removing the ability to view the number of likes a photo receives. They’re currently testing the update in Canada, and a worldwide roll-out could be next. Could this be a good thing? We explore the topic in depth here.

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Posted in: Social Media Filed under: Instagram, Social Media, social media marketing
what is vlogging?

A Blog on Vlogging

May 17, 2019 Audrey Salazar

With the continued emergence of video content as the most popular and easily consumed media, many businesses are wondering how they can stay on top of the video trends. Vlogging may be one way for a business to find success with its consumers online. Learn more..

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Posted in: Digital Marketing Insights Filed under: Blogging, social media marketing, video content, vlogging
diversify your content

The Importance of a Multi-Platform Content Strategy

April 30, 2019 Audrey Salazar

Are you posting the same thing on every platform? Here’s why you’re not seeing the growth you’re looking for. Learn the importance of a multi-platform content strategy here.

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Posted in: Branding, Social Media Filed under: branding, Social Media, Social Media Management, social media marketing
is blogging still relevant

Is Blogging Still Relevant?

April 2, 2019 Audrey Salazar

Have you been thinking about starting a blog? If so you’ve probably asked yourself is blogging even relevant anymore? We’ve got the answer for you here.

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Posted in: Digital Marketing Insights Filed under: Blogging
trend setting instagram feed tips

Creating a Style Forward Instagram Feed

February 26, 2019 Audrey Salazar

Ever wonder how influencers and brands make their feeds look so pretty? We’ve got the answers you’ve been looking for to create a trend setting Instagram feed.

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Posted in: Branding, Social Media Filed under: Instagram
apps every business owner needs

5 Apps Every Business Owner Needs

January 10, 2019 Audrey Salazar

Learn how to take your business everywhere you go. Increase your productivity & maximize your efficiency with these 5 apps that every business owner needs.

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Posted in: Social Media Filed under: apps, productivity, small business
ranking locally your nap profile

Learn How to Manage Your NAP Profile

November 30, 2018 Audrey Salazar

I’m excited to announce that our second class is now live on Skillshare! This class is part 1 in a 2-part series that is geared towards helping small businesses dominate their local rankings. It’s an area that I’ve done extensive research on, and I’m honored to have the ability to share this knowledge with others.

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Posted in: Skillshare Filed under: Digital Marketing, skillshare, small business

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