Applications Every Business Owner Needs
In a world where basically everyone lives on their smart phones, it’s time to start harnessing the power of this device to help your productivity as a business owner, rather than hurt it. Because if we’re going to spend all day using a device, it should be adding to our successes and not deterring from them. As a digital marketing agency, we’re constantly on the hunt for apps that can make our day-to-day lives easier, and we’ve decided to share some of our favorites with you in hopes of making your life easier too. So, without further ado, here are 6 applications that every business owner needs.
5 Apps Every Business Owner Needs
Social Media Design – Planoly
Taking care of Instagram for your brand or handling IG for client accounts is a big undertaking. When it comes to Instagram, aesthetics matter. Everything has to align with the brand, and it all has to visually line up as well. You want consistency in your feed and Planoly is a fantastic way to accomplish that.
The drag and drop feature in the app allows you to rearrange and plan the look of your IG feed. If you’re anything like me, I like to see everything visually as a whole in order to make improvements and improve the flow of the feed. It’s also a great way to plan content ahead of time. So ,if you’re a busy business owner, who’s always on the go, you can pre-load and organize your feed with content in Planoly, input captions and even set a reminder in the app to be notified that it’s time to post.
Photography – Pixlr
There is more to editing photos than slapping a filter on them, but if that’s your cup of tea then go for it. But if you’re looking for an app that offers a variety of filters while also allowing you to do robust photo editing for your business or your clients from your phone, Pixlr is a pretty good option.
It’s free to use, has many different features that you can play with. You can do simple edits all the way to being able to create overlays and add photo effects. No one will be able to tell that you produced amazing photo content from your phone, and we won’t tell if you won’t.
Task Management – HootSuite
If you’re looking for an all-in-one place to schedule posts to all your major social media platforms, then Hootsuite is a great application to consider investing in. Especially if your business is to take care of social media accounts for your clients. This kind of task management application is necessary for not only your sanity, but efficiency as well.
You can’t be everywhere at once and you can’t do everything at once either. With Hootsuite, you’re able to schedule your social media content ahead of time, taking your efficiency to a whole new level. On top of that, you’re able to see the social analytics as well. That way you can decide if your efforts need to be modified or amplified in any areas.
Money Management – PayPal
Sending money securely is something that every business owner should strive to do. And when you do everything digitally, it’s even more important. As a small, yet growing business, we use PayPal to receive payments from clients, as well as send money to the freelance employees that we work with.
PayPal has been proven time and again to be one of the best and safest ways to send and transfer money digitally, which is why we use it exclusively and highly recommend it to others.
Team Communication – Slack
Communication is vital for success in any relationship. And when it comes to communication in the workplace or with your team, that couldn’t ring more true. Everyone is on their phones, so it makes sense to have an app that can house all the members of your team for a group message.
With Slack you can coordinate projects, let people know updates with current clients or things that are going on in the business in a secure setting. That way your teams and their projects are always on the same page and you can rest assured that deadlines will be met.
A Final Word of Advice: Less is More
When it comes to finding which apps work best for you and your business, try to keep in mind that less is more. Rather than fill your phone with every possible app that could help you, narrow down your options to target the apps that are going to allow you to be the most efficient at your job. It’ll save you time in learning how to use a plethora of apps and encourage you to fully utilize each app you do have to its full potential.