Paid Vs. Organic Marketing Strategies

What Marketing Strategy is Best for My Small Business?

The great thing about digital marketing is there are many ways to approach creating a marketing strategy for your business. Some of the best digital marketing strategies for small businesses use a combination of paid and organic marketing to accomplish their goals. But when you’re deciding on a marketing strategy for your business, you’re going to want to make sure you know the difference between the two. Here is a run down of paid and organic marketing strategies and how each can benefit your small business.

Implementing the Right Marketing Strategy for Your Small Business 

Organic Strategy

An organic digital marketing strategy helps to develop your brands voice, generate authentic interactions with your audience, drive traffic to your website and educate your customers on your specific industry, niche, product or service. Using social media, blogging and SEO, an organic digital marketing strategy focuses on making you a trustworthy, reliable source of information to both Google and your prospective customers.

Depending on your strategy, you’re going to add new content to your website in the form of SEO-optimized blogs on a weekly, bi-weekly or monthly basis. These posts should be things that your customers want to hear about and care about. If you do that, this will help build your credibility to both your audience and Google.

Social media is another huge part of an organic digital marketing strategy. Once you write those blogs and have your website fully optimized so that your customers can find you, you can start driving traffic to your website by posting to your social media. Tools like and having a good bio so people know where they can find your website are going to aid in your organic approach. 

Each month there are about 10.3 million Google searches. Of those, 78% were people searching for products and services. That’s a whole lot of organic searches going on. We’re not saying that a paid strategy isn’t a good approach. But we are saying that you can accomplish great things in the digital marketing realm without having to pay for them.

Paid Strategy 

If organic marketing is waiting for someone to come across your website or blog through an organic search, then paid marketing is pushing content directly to your target audience instead. Most of the time, paid strategies mean that you’re running targeted ads at your audience. You can be as specific or general as you’d like. For example, you may want to target males ages 25-55 making more than $150,000 a year. Or maybe you want to target males and females ages 18-45. 

Either way, you’re able to set your own parameters when you’re running your ad so that you can reap maximum results. When you run these ads, you’re able to track their performance. From there you can decide if that was a good spend for your business or if you want to modify your target audience or message the next time around.

A paid strategy is a much more sales forward approach and focuses on driving specific actions such as purchasing a product or service or attending an event such as a webinar. In situations where you company is putting on a special event, a paid Google ad or “Boosted” social media post on Facebook or Instagram would be a great way to get additional people that may not have come across your page organically. 

We Will Help Your Small Business Grow

Here at Let’s Bee Social, we specialize in organic digital marketing for small businesses. We can help you grow your small business using a variety of different tools like blogging, SEO, social media management and branding. Our approach includes a combination of organic and paid strategies to help increase brand awareness. If you are looking for a team to help you reach your business goals, we can help. Contact us today and let’s grow your small business together.