Written by Content Manager, Courtney Lorusso
2020 Digital Marketing Trends You Should Know
In the digital marketing world, new trends are always emerging. From new social platforms like Tik-Tok to AI and the use of augmented and virtual reality in marketing, staying on top of all of these trends can be overwhelming. The good news is we’re here to keep you in the loop. The digital marketing world is always changing, and your business and marketing strategy needs to reflect that if you want to stay relevant to your target audience. If not, they’re just going to go find a product or service that is relevant to them. Here are some digital marketing trends to consider implementing in the New Year.
6 Digital Marketing Trends to Keep an Eye on in 2020
Shoppable Posts
Social Media has been evolving from a strictly social platform to a social platform that businesses can utilize to promote their products and services. It isn’t just about likes and looking at cool accounts anymore. In fact, if you haven’t noticed Instagram has removed showing likes in the feed (read more on that here).
72% of Instagram users have made in-app purchases in 2019
Instagram represents a huge opportunity for business owners to sell their products and services. You may not believe this, but a whopping 72 percent of Instagram users have made a purchase on the app. If you’re a business owner or digital marketer, shoppable posts are here to stay. And luckily, platforms like Facebook, Instagram and Pinterest have made it easier to make posts shoppable. So if you’re selling online, make sure you’re using this feature in 2020.
Influencer Marketing
The term influencer marketing is taking on a new meaning in 2020. When you hear the word influencer right now, you probably think about internet celebrities and people with hundreds of thousands of millions of followers. But in 2020, companies are going to start looking to influencers with a much smaller social media following in order to reach a targeted audience with a voice that people trust. 92 percent of people trust other consumers who recommend a product. If you can partner with an influencer with 10k-15k followers, your product or service becomes more credible and more consumable.
Interactive Content
2020 will be the year when interactive digital content takes off. Consumers want to be able to interact with content. Things like augmented reality, virtual reality, shoppable posts, quizzes, polls and 360-degree video are going to continue to be things your target audience wants and needs. You have to be able to appeal to your audience, and interactive content is the way to do it. The more interactive and creative your content is, the more engagement and brand awareness you’re going to achieve.
Personalization
How special do you feel when you get a generic email blast or text? Exactly. That’s how your customers and clients feel when you send them a generic email. This digital marketing trend is timeless. People want to feel like they matter. It’s the little things that keep customers coming back. That personalized birthday greeting or customer-versary make all the difference to your customers. We don’t think this trend will ever go out of style. So before you hit the send button on that generic email blast you’re sending out, think about what a little personalization could mean for your business.
High-Quality Content
This is another digital marketing trend that will never go out of style, especially since you want Google to find your content and display it to people. Creating high-quality content is a must. Everything from your website copy to your blog to your social media has to be clicking on all cylinders for Google to find you credible and relevant. The easiest way to stay relevant is to consistently put out high-quality content on all fronts.
Video Content
This digital marketing trend is holding its momentum and as technology advances, it will only continue to grow in popularity. Added to that, video content is getting more and more creative as time goes on. People like video. And don’t neglect live video. The daily watch time for Facebook Live videos has quadrupled in a year, producing six times as many interactions as traditional videos. If you haven’t been using video content as a part of your digital marketing strategy in 2019, it’s time to turn over a new leaf and embrace the future and this digital marketing trend for 2020 and beyond. PS. Consider using Closed Captions to increase watch time on your videos!
Take On 2020 With an Awesome Digital Partner
When you partner with Let’s Bee Social, you’re partnering with a team that understands what it takes for a business to stay relevant in today’s digital world. We’re here to help guide you through this crazy world of digital marketing.We strive to help small and medium-sized businesses grow and reach their marketing goals through search engine optimization, branding, content creation and social media management. All of these things change over time, but that’s why we’re here. So that we can adjust and evolve right along with the rest of the digital world.