Written by Social Media Assistant Brodie Allison
What is Vlogging?
While it may seem like vlogging has become a household term over the past couple of years, there is still a great number of people who don’t understand the phenomena that has taken social media and the internet by storm. Simply put, a vlog is a video blog.
Most people tend to classify vlogging as someone picking up a camera and filming the random things that go on throughout their personal day, but it is much broader than that. Vlogging can be any type of video that is used to discuss specific topics, provide information, or show a more personal side of a creator or business.
There’s really no precise limitation on the meaning of vlogging, and there’s no limitation on how it can help you or your business grow in the age of social media. Let’s take a look at the benefits and uses of vlogs and video content to convey the specific message you want to your fans or followers.
Vlogs vs. Blogs
It’s no secret that video content has emerged as one of the most popular types of content on the internet in the past few years. Social Media platforms such as YouTube, Instagram, and Twitch have exploded in popularity and have become the main source for many people’s entertainment and informational needs. Traditionally, media companies and businesses alike, use blogs to provide extra content for their consumers as a way to stay connected and also promote different aspects of their businesses.
While blogs are still relevant in 2019, the emergence of easily creatable video content has changed the way you can communicate with consumers through your website or social media platform. Vlogging and video content allows the consumer to see a more personal side of your business than ever before. Instead of relaying information through text, which leaves much up for the reader to interpret on their own, you can now relay information in a more natural, conversational way.
Through video, the viewer can hear your tone of voice, your attitude, and your overall passion towards the subject that you’re talking about, allowing them to connect with you on a more personal level. It seems like the customer-business relationship has become more casual than ever in recent years, and video content is a great way to make your business relatable in the times of today.
Can Vlogging be useful for business?
Even though vlogging is mainly associated with a personal display of an influencer or creators daily life, there’s plenty of room for businesses to benefit from vlogging and video content overall. It is easier than ever to produce long format, high-quality videos, meaning you can easily test the waters of video content and see how you can contribute to your community through that medium.
The reality of today is that people just don’t read as much as they used to with the video content takeover on the internet. As a business, staying relevant and keeping up with the times has never been more important when trying to showcase your relatability to your consumers.
However keep in mind that holding up a camera in the selfie position and following their entire daily routine may not be the most exciting way for a business owner to showcase what their business has to offer through video. Vlogging, in its most popular context, may not be the most effective genre of content to focus on creating.
Even still, the importance of introducing some form of video into your content strategy cannot be overstated. If you can provide information, entertainment, or something more, there’s ways to benefit from video content and connect with your customers and clients like never before.
Overall, in 2019, the best way to grab the most people’s attention is by using the most popular forms of media. With the internet being so accessible and worldly connected, there’s no limit to how much a business can benefit from video content, social media and the internet as a whole. Take advantage of the tools of today and show the world what your business has to offer through video.