History of Pooch Ventures
Founded by Eli Pascal in 2014, Pooch Ventures is a dog walking company in New York that offers one-on-one dog walking services throughout the various boroughs of Manhattan. As a dog owner and lover, Eli started this company to channel his inner love for dogs into a business that provides a loving service for busy dog owners in New York. What began as a sole proprietorship quickly grew into a small business that today consists of a team of some of New York’s best dog walkers and a stellar management team of passionate dog loving individuals.
Pooch Ventures is not your average dog walking company. Built on passion and consistency, it’s a team of dog lovers who work together as one family to take care of dogs all over the city. Only offering the best in co-parenting services, including one-on-one walks, in-home dog sitting and grooming services. Owners and dogs alike all agree that they wouldn’t trust anyone else to walk with them throughout New York City.
Working with Let’s Bee Social
After spending some time looking for the best way to dominate the local Google search rankings, Eli found that he was still heavily dependent upon referrals from existing clients to get new business. With dreams of creating a small business that offers a growing team of professionals the opportunity to succeed and move up within the company, he knew he needed to make some changes to his online presence.
The local market for dog walkers in New York City is extremely competitive, and Eli knew that ranking locally wouldn’t be an easy task. He first enlisted the help of Let’s Bee Social for Search Engine Optimized blog content, but quickly found that the team of digital marketing professionals could help his company grow online in more ways than one. The Let’s Bee Social team took over the management and optimization of the Pooch Ventures website, blog, and major social media channels including Facebook, Twitter and Instagram.
Local SEO Ranking Results
When the team first started working with Pooch Ventures, the website wasn’t ranking within the first five pages of search results for the main target keyword, “New York Dog Walker,” and was on the 5th page for the secondary keyword, “Dog Walker New York.” While the web team began working on re-optimizing the existing page within the website, our creative team put together a strategy to help improve the site’s overall web presence throughout the various parts of New York.
We decided to start creating more localized city pages that specifically targeted each individual neighborhood throughout Manhattan. The solution brought unprecedented local results. Not only have the two primary keywords skyrocketed in their organic presence, but 10 out of the 16 city pages are currently ranking on the first page and two out of the 16 are ranking in the top-3 of the local map pack.
These supplemental pages have brought the main target keyword up in the rankings to currently have a spot on the 4th page of the search “New York Dog Walker,” and the secondary keyword, “Dog Walker New York” is on the 2nd page. Among the first page rankings of the city pages are the areas of: Columbus Circle, Sutton Place, Midtown East, Hell’s Kitchen, Garment District, Time Square, Hudson Yards, Midtown West, Herald Square and Murray Hill. With 6 out of the 10 ranking within the top 5 organically for their respective keyword.
Online and Company Results
The social media team has also been hard at work bringing the company’s social presence up to par with the loving services offered by Pooch Ventures and their dog walkers. Since beginning management in March of 2017, the team has grown the Facebook, Instagram and Twitter followings by more than 1,000 percent and has increased the number of 5 star reviews on both Google and Yelp by more than 550 percent.
The consistent growth in both the online and social presence respectively has increased both the number of employees and clients for Pooch Ventures. They now have a management team in place and are seeing consistent growth of new dogs on a bi-weekly average in just short of one year of working with Let’s Bee Social. As a company this is our first major noteworthy success with local rankings, and we’re excited to help Pooch Ventures get to the first page for their main target keyword within the next 6 months of work.