History of Ivory Cloud Films
Established in 2014, Ivory Cloud Films began with the goal to bring cinematography to the wedding industry. With more than 5 years filming in the wedding industry and educational backgrounds in film, this videography and photography team came together to change the way weddings are filmed.
Based in Bristol, UK, Ivory Cloud Films prides itself on offering some of the highest quality wedding videos at affordable prices. The team works hard to create unique wedding videos that tell the story of the couple’s wedding day and gives couples a film that they’ll cherish for the rest of their lives.
Working with Let’s Bee Social
After almost two years of being in business, the team noticed that the traffic on their website began to dwindle, wedding enquires were low and their social media presence was almost non-existent. The Ivory Cloud Films website struggled to rank both locally and organically for any of their target keywords within the wedding videography realm. However, all this changed after working with the Let’s Bee Social digital marketing team.
To increase both website traffic and video enquires, the team created a social media and content strategy that targets engaged women living throughout the South West. After conducting intense market research, the team identified the necessary keywords and social media platforms needed to reach this target market. They then went to work writing optimized website copy, re-designing the site’s structure and creating social media content that would both entice and engage soon-to-be brides.
Within the first three months of site optimization, the Ivory Cloud Films website began inching its way up in the rankings. The site went from being non-existent within the first 5 pages of the Google rankings to showing up on page three for the following keywords and their variations: Bristol Wedding Videos, Bristol Wedding Videographer and Cinematic Wedding Videos Bristol.
As the digital marketing team continued to focus on growing the site’s online presence, the Ivory Cloud Films team also saw major growth on their two newest social media platforms, Twitter and Instagram. The team also continued with link building across the web, putting the website on wedding, videography and photography platforms popular in both the US and UK.
Fast forward to today, the website approaches one year of optimization and it continues to make huge impacts within the search engine results pages. Currently ranking in the top 3 in the map pack for the company’s primary target keyword “Bristol Wedding Videographers.” The site is also ranking on the first page for: Bristol Wedding Videos, Cinematic Wedding Videos Bristol, and Wedding Videographer Bristol.
Through these results alone, the company almost tripled their number of wedding enquires for the year and booked 16 weddings through Google searches alone. The best part of these SEO results? It’s all done organically, without any paid advertising campaigns or Google Adwords.