The #1 thing you can do to improve your web presence in 2026
While everyone else is focusing on going viral, what you should be focusing on as a small business isn’t on the most popular social media platform, it’s your web presence. One of the most valuable investments you can make into your business’s online presence is by regularly adding new search engine optimized pages to your website.
Here’s the hard truth: social media only accounts for roughly 25-35% of your overall search presence. Whereas website optimization accounts for 65-75% of your search presence.
And yet, most business owners are still treating their website like a portfolio or, even worse, an outdated business card. It’s time to stop viewing your website as something that you invest in upfront because “it’s good to have,” and start viewing it as the powerful revenue generating tool that it is.
Why the Investment in Your Small Business’s Web Presence Matters
Without a doubt, taking the time to invest in my website year over year has proven to be one of the biggest drivers of year over year success for my business. It’s what allows my business to continue climbing the local search rankings for digital marketing in Orange County and it’s what successfully allows for my website to bring in leads passively month after month.
If this isn’t convincing enough, think about it this way: your website is he hub of information for your business online. Anything offline, like social media, your business cards, marketing materials, even your email marketing, it all points back to one place: your website. Simply put, it’s the source of information that all other information about your business flows from and all your other efforts point to.
Most small business owners are underestimating the power of:
- A consistent Name, Address and Phone Number associated with their business
- Strong reviews on platforms that drive search traffic
- A regularly updated home page
- Adding new web pages to their website
The sooner you start making these investments into your website, the sooner you can begin outranking your competition. And as a small business that relies heavily on both search and in-person foot traffic, who doesn’t want that?
Here’s where to start with improving your small business’s web presence
If you can’t remember the last time you updated your website, I wouldn’t be surprised to hear that your web leads and maybe even your in-store foot traffic have slowed down immensely from new potential customers.
While product based purchase making decisions are dominating the social media world, service based business decision making is still primarily happening through web search.
With that in mind, you want to be at the top of the search results with a website and a reputation that gives your target audience the confidence to click, call, and convert. And yes, those things take time. Your web presence isn’t going to take off overnight. Which is why I can’t emphasize enough: start today.
If you’re looking for an investment into your business this year that has the potential to move the needle in ways that truly do allow you to focus on other things, your local SEO strategy is where you want to focus. And it’s not going to require you to break the bank to make it happen.
Rank & Reach: Get Found Online with Local SEO
The Rank & Reach Masterclass is a $97 investment that will put your small business where it belongs: on the first page of Google, getting seen and converting leads.
Most SEO and digital marketing companies charge thousands of dollars for the types of results that this class teaches you in under an hour, for less than $100.
Before you buy into that email you’ve seen in your inbox too many times to count. You know the one I’m talking about. It’s someone making promises of first page Google results within a week, and they sound way too good to be true. Do the work and see for yourself just how easy it is to outrank your competition online. Start here.