Is Email Marketing Dead?
The short answer is no.
Email marketing is far from being dead.
In fact, email marketing offers more opportunity for your business to scale than you may realize.
Let me ask you this: If your main source of social media marketing went down today, would you still be able to market and sell to your audience tomorrow?
If your response to that question was anything other than a resounding YES, then please keep reading. 👇
The Value of Email Marketing
The reality is that email marketing is the only form of marketing where you own your audience outright. Subscribers have to personally opt-in (and oftentimes confirm their subscription) to give you exclusive access to their inbox. It’s the one place where your customer or client tells you, “Yes I want to hear from you, here’s how to contact me.”
If Facebook goes down, if TikTok gets banned, if your Instagram gets hacked you lose access to this audience instantly. And no one wants to be put in a position to have to start over.
Owning your audience is the biggest value of email marketing.
You know that little subscribe feature on your website? You know that graveyard where email addresses go to die. Well, it’s time to breathe some new life into that part of your business.
2025 is the year to double down on your investment into building an engaged email list and nurturing relationships through effective email messaging.
Your Strategy at a Glance
You might be thinking, “Okay this sounds great in theory, but who really wants more emails?” The answer is no one. No one wants to be spammed with emails from businesses or individuals they never asked to hear from.
That’s why it’s crucial to ensure you have these 3 Elements of Email Marketing in place:
- A valuable Freebie Offer to encourage subscriptions
- A transparent Welcome Flow that eases your subscribers into hearing from you more often
- A Campaign Strategy with a primary focus on nurturing and adding value and a secondary focus on selling
When these 3 elements work together, you’ll experience higher open rates, lower unsubscribe rates and better conversion rates!
The worst thing you could do when it comes to your strategy is to treat your email lists as just another sales funnel. Show your subscribers that you respect the permission that they have given you to have access to their inbox by providing value that nurtures your relationship while keeping you top of mind as you organically build a bridge from connection to conversion.
Start Here
I’ve designed a crash course to email marketing that is going to transform how you build your email lists and send emails in just 2 hours of learning. The best part? No previous email marketing knowledge or email lists are required to get results!
After taking this course, you’ll unlock success with engaging campaigns and proven strategies that build relationships and boost sales with ease.
Grab The Complete Guide to Email Marketing here
If you’ve gotten this far, this class is for you. Access all this knowledge for just $25 when you use code “LETSGROW” at checkout.